Do not work
we’re fighting outdated methods
The industry teaches you to market, market, market… then sell. I throw that out the window. For me and my clients and students, it’s always sales over marketing. The first thing the Perfect Expert wants his or her market to see… is an offer. Only after a prospect has shown interest in our offer do we market to them further.
And here’s the thing about the Ascension Model: if you’re a bootstrapped Solopreneur like most Perfect Experts are… It. Does. Not. Work. The few people who do get it to work are professional marketers with decades of experience. Let’s throw it out the window too. I’ve got a better way.