Aspirational Marketing Will Change Your Business | #102
“…Now you have them thinking in terms of a new process – ‘what is this guy’s secret sauce’? This is how you position yourself as a high ticket program or course for a difficult niche to sell to… All about turning the intangible into the tangle and speaking in terms of aspirational viewpoints. That is what will make a difference.” – Joel
Today I have spent some time speaking with our high ticket courses clients. I spoke with some clients who have a difficult niche like personal development, etc. They are concerned that they will not make it because they do not have a “get rich” program. They are INCORRECT!
It’s about your power offer. Position yourself as a high ticket course.
When we are in the world of direct response marketing, we need to make the intangible tangible. How can we create this? ex: Helping someone get through grief… Helping someone with divorce, etc.
In this episode I will go through one of my calls with a current high ticket courses buyer.
Investing mindset: those who can see the longterm potential and put in the effort to see what they can become. Not the “I need a magic pill now” people, those who understand and want the real long term solution.
Marketing: “I want to help you to become…” versus a quick band-aid.
How? I share a sample ad. Listen in.
Keep a look out for the re-launch of my personal brand happening now!
Connect with Us
Subscribe to this podcast and Comment on iTunes.
Are you interested in Joel’s High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses
Get your free case study here.
Are you looking for webinar advice or need to tweak your marketing messaging, send us an email. We are always looking for clients for our consulting and done for you services. Apply here! For any questions, email myself at email@example.com. Thanks!