Bond Halbert: Greatest Copywriting Instructor The World Has EVER Seen | #070
“Go through your copy like you are the most self-interested busy jerk in the entire world…
What is this product going to do for me? Get to the point!” – Bond
Bond was the first copywriter to write a book on editing. Editing is one of the most important pieces of copywriting. He is the son of the late – great Gary Halbert; one of the most renowned copywriters of our present and past day. In addition to building off of his father’s success, Bond has been able to take Gary Halbert lessons and turn them into “how to” lessons.
Marketing does not start when we sit down at the computer… it is all encompassing; it is everywhere; it is all the time; it is constant.
In This Episode
Background on Gary Halbert
Swipe Files and using them PROPERLY
Avatars and understanding your customers
Making offers and creating interest
Studying the copy you create to get to the point, “get rid of the boring”
“When your copy is good enough to test…”
Components, tips and techniques…
How to Connect
About our Guest
Bond is the son of the late and great, Gary Halbert. Self-proclaimed: Greatest Copywriting Instructor The World Has EVER Seen!
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