Controversial – Lead With Pain? Or Pleasure? | #097
“You don’t want to be selling band-aides… You want people to buy into your journey and methodology… that is what gets people to buy into you long term.” – Joel
Happy Holidays – Happy New Year!
Time to get back into the swing of things!
I am very excited to come at you with a very special solo-episode today. Over the last few weeks I have been running intake calls for our High Ticket Courses 2.0 training program and we just wrapped up our largest event in Lewiston.
Something we spoke on at our event is making sure that our messages are aligned so that we are attracting the right type of people into our sphere. I call these “Power Offers“.
- Power Offers
- Lead with pain or lead with opportunity/pleasure?
- Intake call exert and explanation
- Goal: You want clients and customers to buy into your big promise and opportunity; not a band aide, not a pill, but long term.
- Investor mindset vs. tunnelvision
Up Next… Models vs. Mechanisms
Keep a look out for the re-launch of my personal brand in 2020!
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