EP: 67 Redefining Branding with Des Dobreva
To me, “branding” is two things: identity and perception. It’s about who you are or who your business is…. think of your business as a living entity… and how your audience perceives it. These two things have to match. – Des
Referred to as “The Branding Queen”, Desislava Dobreva is an award-winning Brand Strategist, TEDx speaker and published author. She’s worked with businesses from over 30 industries in the most competitive markets in the world and helped them increase their revenue by building and scaling profitable brands. She creates innovation instead of following footsteps.
In This Episode:
Defining “Branding”: identity and perception;
Know your origin story and build authority through emotional connection;
Importance of your origin story and messaging;
Connecting your origin story to your audience;
Digging into: Identity and Perception;
Examples of perception vs. reality and updating your origin story;
Des’s origin story and rebranding;
Big shifts in Des’s story;
What is the purpose of branding; focus on brand loyalty and recurring customers.
Connect with Des:
About our Guest:
Referred to as “The Branding Queen”, Desislava Dobreva is an award-winning Brand Strategist, TEDx speaker and published author. She’s worked with businesses from over 30 industries in the most competitive markets in the world and helped them increase their revenue by building and scaling profitable brands. Desislava is recognized for her unconventional approach to branding because she dives deep into the psychology and neuroscience behind building a successful brand and creates innovation instead of following footsteps.
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