EP63: Licensing your Ideas with Inventions with Bob Serling
I’ve got certain campaigns that have worked really well. I can take them to a totally different industry and customize it for a new client; I would license it to them rather than sell it. I would get a royalty; they would charge less up front plus a percentage of the sale. They only pay me for what they sell, and I can potentially make a lot more money.
Today we are going to be talking about something unique. Bob and I are in a networking group together and he posted something a bit ago that really peeked my interest.
Bob is an inventor and has been involved in marketing and license for 30+ years. He is the founder of Profit Alchemy, Inc. His innovative take on licensing both products and intellectual property has helped thousands of businesses and entrepreneurs produce exceptional results.
In this Episode
Bob’s professional and entrepreneurial journey
How to take the concept of licensing and make it work for you
How inventions play into Bob’s business and how to make them part of yours
Bob’s unique approach
“Once you have done one product in one industry it is easy to see it in another…” – Bob
Benefit of seeing and seizing an opportunity
“How can I come up with ideas?”
Understanding the markets and how to research effectively
And much more…
Connect with Bob
- Bob’s free 5-part training on The New Rules of Inventing available here
About Our Guest
Bob Serling is a 30-year marketing and licensing veteran and the founder of Profit Alchemy, Inc. His innovative take on licensing both products and intellectual property has helped thousands of businesses and entrepreneurs produce exceptional results.
Bob has been the monthly marketing columnist for Success Magazine… invented a skateboard toy featuring Tony Hawk’s branding that was sold in toy stores and department stores all over the world… co-created and marketed advanced assessment software currently being used by many Fortune 500 companies… created a one-and-a-half page prospecting letter for a client that landed an agreement for a $25 million project by being sent to just one prospect… and much more.
He’s perhaps best known for having pioneered the process of Reverse Inventing which shifts the focus of the inventing process from patents and prototypes to the more practical approach of proving that customers are eager to buy your product above all else.
Your audience can Bob’s free 5-part training on The New Rules of Inventing here:
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