The Evolution of the Webinar: What’s Next?
The secret to success is being able to get your webinars out to as many people as possible.
Obviously, when it comes to webinars, I’m a big fan. But the truth is, not everyone watches them.
I’ve experimented with different models throughout my marketing journey to see how my clients responded. Each had a different strength, but I realized that there is no “one-size-fits-all” model — it all comes down to what solution works best for you and your audience.
In this episode I’ll be sharing my thoughts on which models I’ve tried out, what I’m currently working on, and where I see this industry going.
My experimentation process with 3 different kinds of webinars and how they played out [4:20]
The revolution of the mini-webinar in the marketing industry [7:15]
How I have transformed my webinars into the most mass-marketable piece you can use to get your webinar out there (especially to those who don’t want to sit through an actual webinar) [10:35]
How I’m currently combining all my offers into one long-form piece of content [11:40]
The big reason why books are the most mass-marketable piece you can use to get your webinar out there (especially to those who don’t want to sit through an actual webinar) [13:35]
… And much more!