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How Tim Craggette Generated $40k In His First Venture After Leaving A Cushy Federal Job | #033

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Tags: Content, Expertise, Attention, Media-Ready, Radio, Podcast

Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He shares how he created an opportunity for himself, what he did differently, and how he was able to get the attention of people who helped him along his journey in a very short amount of time. As a media expert, he talks about how he helps people to be media-ready as he gives the benefits of media to experts and individuals and how is it translating to sales. He imparts deep knowledge on podcasting, radio, and overall content creation, putting forward the value of showing what you know not only for yourself but for the enrichment of others as well.

How Tim Craggette Generated $40k In His First Venture After Leaving A Cushy Federal Job

In this interview, you are going to hear from a man who is inspirational. Tim Craggette and I hopped on an interview and I’ve been a guest on his show. He is a radio show host in the DC area. He has an incredible story and an incredible journey of someone who had a comfortable federal job in the DC market. Ultimately, through his circumstances, he ended up launching his own business. He had studied some people in the past and when he launched into his own businesses, his own ventures, he ended up having a $40,000 launch. Meaning he generated $40,000 the very first time that he launched a product. The reason why I had him on this show was that of what it takes to make that happen. He made as much as he did in his corporate job in a year in about two weeks. He generated that $40,000 in about two weeks.

What you’re going to learn is how he created that opportunity for himself. What he did differently in a very crowded market that is typically only reserved for low ticket sales and how he was able to get the attention of people who can help get him further along in his journey in a very short amount of time. Pay attention to this interview. It’s inspirational. Tim is an awesome man. I want you to connect with him. I want you to follow him and learn what he has done, what he is doing. You’re going to find this interview incredible. Without further ado, let’s jump into this episode.

I’ve got an incredible guest on the show. I’ve been a guest on his show. The always wonderful, the super talented and it’s my pleasure to have Mr. Timothy D. Craggette from SWOT Coaching on the show. What’s up?

How are you, Joel? I am stoked to be here.

We’re going to talk about your journey and talk about your story, the opportunities that you’ve created for yourself. Do us a favor. Brag about yourself. Talk about what you currently do and what your credentials and let my audience know, who is Mr. Craggette?

I’m Timothy Craggette. You can just call me Tim. I am a host of DC’s number one small business radio show, The Swift Kick Show, on WERA 96.7 FM. I’m also the COO of SWOT Coaching. What we do is we help people actualize their ideas and turn it into income, whether it be production or media. The beautiful thing about what we do is we can take anybody in any situation and put them in a spot where they are media-ready. Whether that’s having something to sell, having an appearance, or anything in between. It’s a tremendous amount of fun to see when the moment happens when someone lights up off that first appearance, that first sale or whatever it is. That’s what we do.

You take anybody and you make them media-ready.

Just about anybody there. There are some people you’ve got to work with, but most of the time it’s a lovely scenario.

What type of media do you focus on? What’s your favorite type of media?

Realistically, alternative media is a sweet spot. Podcasting has been great over the years. It’s one of the most flexible platforms out there. A lot of people don’t use it the way that they could or should. The other thing that’s in our wheelhouse is traditional media. We love print. Print is not dead. It’s still viable. It’s been around since the printing press. It’s not going anywhere. It doesn’t matter what’s happening with Facebook algorithm changes or the new law that went up in the EU. Media is here to stay. It’s a great opportunity for business owners, people and the expertise space to utilize it to grow their business.

The SWOT Coaching, do you help them book spots too? Are you just prepping them for how to perform and how to interact with media?

It’s a bit of both. It depends on the scenario for the subject matter expert. For some people, all they need is to know how to carry on a conversation, how to speak intelligently about their subject matter and how to perform. There’s the next step above where it does go into finding sources for them to appear on. The crazy thing about that is it’s not as difficult as people make it out to be. It’s just they shoot for a way up here and they need to start a little bit around here and they could work their way up. That’s part of the process of getting them to get into the bigger spots is finding where their sweet spots are and starting where they’re ready to be. That way they can grow into the bigger outlets.

What do you see media as allowing experts and allowing these individuals as being the main benefit for them? Is it translating directly into sales? What is it?

This is the big misconception when it comes to media, especially now where the news cycles are consistently aggressive and they’re trying to get the most sensational story at the moment. The major benefit of media is not necessarily traffic. That’s where people think it is. It used to be where you get on a local station, you get on a network or whatever the case may be, and you get the Oprah Effect. All of a sudden, your business goes into the stratosphere, but that’s not the case anymore. We have all these alternative outlets. We have blogging, podcasts, YouTube, Facebook Lives, and all these other types of things. The market has become more sophisticated.

The major benefit is more so credentials as about appearances. As a matter of fact, I interviewed a PR expert who laid out the whole thing. I invite all of you to listen to the show. The main thing that he was stressing was people need to use media for what it is now, that’s basically for indexing and messaging. It’s about showing up as the expert that you are and having as many appearances as you can so you can leverage that into your marketing, into your funnels, into your presentations, on stages, all the other opportunities. It’s the credibility and authority factor that makes media what it is now.

Getting out as many as you can, I can speak personally to that. In my previous life in the engineering world, I had launched an engineering course. I hopped on a couple of nontraditional media shows, one was a YouTube channel. We did an interview for an hour and a half to two hours and I taught some high-level concepts of what I was doing at that time. This was late 2015 or early 2016, I got people connecting to me on LinkedIn like, “I heard your interview with Matt Tran on Engineered Truth.” I was like, “Sorry. I don’t do that anymore, but it is indexed.” It’s out there and people are still watching it.

The good thing, the bad thing about old media is sometimes you forget how either bad you were back then or how your world, your paradigm has completely shifted. I remember some earlier things that I did and I was so bad.

We’re going to read through this blog in three years and we’re both going to be like, “We were so bad.” It’s a constant evolution.

That’s a part of the whole thing of doing this too is getting those bad ones out of the way. You always improve after your last experience. It’s great to review back and see what you’ve done and use that to leverage yourself not just for the publicity but also for your own personal growth.

What got you interested in media, being a media expert? Where did this come from?

In my previous life, I used to help scientists turn on computers. The scientific community is very smart at what they do, but sometimes they’re not as smart as what they could do in other places. I used to be in IT. I used to help them fix their IT problems, but an avenue that happened for me was being an IT trainer. I had to learn how to present. I had to learn how to speak well, communicate well, and get the messaging out so that it’s understood in multiple modalities. That transitioned into what I do. The podcasting played into it as well. The core thing started with becoming an effective communicator. It was that modality plus marketing. That said, “There’s a reason why we still read the news, listen to the shows.” It was something that was underutilized and not used to its full potential. As a producer, it was a perfect fit.

We know what you do now. We know you’re the expert in media and teaching people how to present and how to land spots. I always like to see what that journey is. How did we get here? What were the different pivot points that led you to where you are now? Let’s rewind it. Let’s talk about how you got started in the entrepreneurial space, the expert space. When was the first time you realized that somebody was going to be able to pay you for what’s in your head, like what you know inside your mind.

Let’s go back in time. Back in 2000, I made my first move into the government. Being that I’m in the DC Metropolitan area, a lot of the jobs here are federal. You either become a fed or you are a contractor to the feds. When I say feds, I use it interchangeably as a federal employee. When I got started in 2000, I was learning IT. I was working hard trying to get that federal position. I’d get on any contract I can get on. I’d work on a contract at one agency, then at another agency. When this contract ended they’d transfer me to a new contract. Finally, I landed at what would be my last government employment job in 2006. I’m doing IT and I’m loving life. It was the happiest moment of working that I ever had. I was doing what I loved, and it felt great.

I was working as a contract for years on end until 2008 where I got not even the courtesy of a pink slip, I got a notice. I got a regular notice in my email and it said, “You’re being removed from service effective in one week,” because they have to follow the schedule for the government, for the pay periods. I freaked out. I didn’t know what I was going to do. I was newly married not that long and this became a scary moment. The week passed and I was released. The next thing I’d got a call back from the agency on the federal side and they said, “We have an administrative position, GS-7, Step 3. Would you like it?” I was like, “Sure.”

I went back in the agency. I finger wagged at my old superior because I was back in the government. Now I was a federal employee so they can’t do anything to me. This is where everything goes into the entrepreneurial part. As an admin, I’m in between two worlds. I’m in the world of IT where they can’t pay me, but they have me doing IT work and I’m in the world of administration where I’m doing the worst thing you could ever have someone in IT do. Where it’s repetitive, nonsensical work. If they have me, they want me. Neither of them is budging, but I’m doing the work of two positions, being paid less than I was as an IT professional. I’m killing myself. I’m having the worst hours. My attitude was changing in life. I’m becoming grumpy and all of these things were happening because they kept teasing me. It was, “We’re going to try to get you back into your IT position, but you’re doing so good here. We can’t let you go.”

What ended up happening was I developed a mental illness from it. I developed deep depression, anxiety disorder, PTSD and bipolar depression. That was where I needed to find a way out. I knew that the government couldn’t fire me because they can’t fire people. They can move you, but they can’t fire you. I also knew that if I was going to save myself, it had to be something that was under my control. I started looking up this thing called internet marketing. I knew nothing about it and I didn’t understand it. It didn’t make sense but it felt like something I could do, so I kept researching it. I ended up on the Warrior Forum.

What is the Warrior Forum?

The Warrior Forum is a forum for people who are interested in internet-based businesses where they’re creating solutions to problems and selling them for a profit or commission. Most of the time it’s a sharing warehouse where people are sharing information for low dollar information, typically $7 sales, $17 sales, things like that. I stumbled onto the $7 product called 4 Hour Membership Sites and the creator of that is Robert Stukes. I bought it off of him and he had a great sales page. I was like, “I’ll read it.” I read it and as I was going through it, I was like, “This is what I do for the government.” I get information, repurpose the information, and represent it back to them in a way that they can understand. I can do this. He had an upsell for a mentorship project and I bought into it with my last bit of money after going for a couple of weeks of medical attention and all that.

 

Four weeks in and he saw what I created. He was like, “Why are you not an internet marketer?” I was like, “I don’t know what one is.” He was like, “Your work is on par with what most people do. I don’t understand why this is something that’s new to you.” He took me under his wing. With his help, I created my first internet product, Best Seller Boss which got released on September 24th of 2012. I put in my two weeks for release, two weeks before my launch. We launch the product and I became a bestselling product producer three times in a row off of my first product going $40,000 in sales. I didn’t know what was going on. My phone was going crazy. It was my mother’s birthday weekend and I was like, “I don’t know what happened, but look at all these PayPal notifications.” I literally was $5,000 short of what I made in a year at the government. That was how I got started.

You created this product called Best Seller Boss. Did you partner up with that mentor or was he just coaching you?

It was a partial partnership because he helped me with the onboarding of the joint venture partners. For those in our audience, joint ventures are mutually beneficial relationships between two or more parties. One person is coming with the list or what we call the heat and the other person is coming with the product, they’re the beneficiary. Between the two, they split the profits. He handled all of that because he had all the prior relationships.

How much was the product?

We sold it at $17 on the frontend, $37 on the back with a $500 upsell. It was a pretty small funnel but we had so many people that came in through it that everything was good. They bought into the story which was that same story I told. They bought into what the problem and the solution was. The problem was people wanted to get in contact with highly influential people. At that time, LinkedIn had a lot of barriers. I accidentally learned how to circumvent all of their barriers to get directly to the person I wanted to speak to and I documented it. Not knowing that I was going to get into the internet marketing world because as an IT person you always document. It just so happens that everything came together and that was what I sold.

When we put it out on the Warrior Forum, we had many people endorse it that it sold like crazy. It was a mutually beneficial relationship. We did do a split on profit, but what it gave me was notoriety. It gave me notoriety. It gave me sales. It gave me a list that I’d never had one before. Ultimately, it made me internet famous for a while, which was weird. A quick thought and this is for everyone in our audience. If you ever release anything on the internet and it takes off, expect that there will be some people at events, conventions that will recognize your face and know you as the person that did X, Y, Z. They may come up and be gaga fans and it will be off-putting, but it’s the nature of the beast. It was a learning experience.

Was it when you worked with this mentor that he showed you that you could create a product? Was that even in your field of vision until you worked with him? Where did the idea of you creating that product come from?

When I first did his $7 tripwire course, it pretty much taught the whole process of finding information and assimilating it, curating it and packaging it up to be sold whether you do an eBook, video course or an audio course. These were things that I was doing for the government. I already had it in my mind as to what the process was for me to communicate effectively. The idea of making that into something that can be sold came from that $7 product. Up until this point, I didn’t know that people made a living doing this. When I had that initial conversation when I was being on-boarded for the upsell course and we talked, he opened up my mind to the idea of there being this thing where you can turn information into income.

 

I was amazed because I had this new world. I was excited to tell everybody about it. I learned the harsh reality there that not everybody is ready to accept it. He planted the seed. My first interview for The Swift Kick Show was my mom because I lost the show on my grandmother’s birthday. On my second show, my very first guest was Robert because if it wasn’t for him, I wouldn’t be sitting here talking to you.

You launched that course after you worked with that mentor. You did the 4 Hour Membership Site that ultimately leads you to the idea of creating your own product. What were the rough dates when you signed up for the 4 Hour Membership Site to when you had your $40,000 launch? How long was that?

If I were to put a rough guesstimate on it, I hadn’t been doing this off and on between working the government gig and putting in my time and then doing the launch. I’ll roughly guesstimate it may be about six months. The reason why was I had to learn how to maneuver in the Warrior Forum. I had to learn how to talk to people that we’re going to be joint venture partners, which was difficult for me because I’m introverted. I had to learn how to write copy. I had to learn how to use graphics on Warrior Forum which is difficult. Back then, self-hosting wasn’t as prominent as it is now, most of the time you did it within the forum itself. My edit process is crazy because I’m traditional in audio engineering. Everything of mine was completely high definition, high-quality audio, 24-bit, way more than it needed to be which added more time to it.

The thing that took the most time probably when we got to four months before the launch date was the ramp up to the launch. That was creating the JV materials, creating the copy for the email swipes, creating the opt-in for the joint venture partners, the affiliates. The thing that took the most time was creating my joint venture video. The reason why it took long, at that time most people would do a talking head camera where they were just looking at the camera and they were talking directly to it. I was like, “No, I got to do something that’s me. It needs to have an entertainment value.” At that time, SNL was doing digital shorts and the Andy Samberg digital short for Lazy Sunday was everywhere.

That transitioned into him doing the Lonely Island album which led to the song, I’m On A Boat and Like A Boss. This is where Best Seller Boss came in. Like A Boss was released and people were doing their own spoofs on it. I was like, “Why don’t we write our own version of Like A Boss? My mentor Robert was in South Carolina. He was with Ryan McKinney, who was at this point his partner, and then I was in my home studio. We were on Skype writing lyrics back and forth. I was telling them how to do the edits for the shots, how to do the green screen, send me all the material and I’d put it together. What ended up coming out was amazing. It was a disruption to the industry because no one has seen that type of production before to get somebody excited to promote a $7 product.

We did a full song. We did graphics. We did the same way that here on Zoom is a picture by picture. We did the whole thing. It came together in the edit and it was amazing. That took the most time because I needed to make a splash. I needed people to know who Timothy D. Craggette was. At that time, there was a ton of people creating stuff. That put me on the map which led to the excitement of people promoting it because it was something that they hadn’t seen at that time. This is when you know that you’ve made a mark, a lot of copycats. A lot of people decided to up their game on JV videos and the creativity was amazing at that time.

It was about six months and I worked a full-time gig. Everything was done by the time I was walking out the door. The last two weeks were mostly communicating back and forth with JV partners. That was a full-time job, going to work at 6:00 and leaving at 3:30. If it was a long day, I’m not getting back home until 9:00 at night. Recording, editing, writing, scripting, doing master records, then comping, everything that went into it. You don’t need to do everything that I did by far, but what it does is it separates you from everyone else when they see the quality of what you do. Your information can be stellar, but if you put a lot of polish on it, that’s when you make a mark.

 

A $40,000 launch in your first product is freaking phenomenal. Most people would take that. If they were offered that ten times out of ten they would most likely take that. It was six months of seeing this industry or seeing this opportunity. In six months, a $40,000 launch. It is important that no matter what you’re doing, you have to be different because that’s how you get attention. Different does equate to attention. It can be good, it can be bad. I never played in the Warrior Forum but I know of it because it’s where I come from, digital marketing, internet marketing. That’s how you make a name for yourself and that’s how you get recognized at events too, whether you want it or not.

The thing that I wanted to make sure was my signature and I do it all the time, it is my hat. There are some speakers that, I wish I could remember the guy’s name, he’s a good friend. His whole thing is his glasses. He wears all these bright-colored glasses when he speaks. There are some people that do suits like Mike Coning. He loves to do the crazy suits and the light-up shoes. My thing was DC hats because this is my own area. It’s also an homage to my grandmother because between the both of us, we always wore hats. She would wear her Sunday church hats and I would wear where my ball caps and we shared that commonality. That was our connection. I wanted to make sure that I brought her into all the business that I do.

People look at me and it’s like, “What’s up with the hat thing?” It’s a unique thing that every time someone sees me they know exactly who I am, but it has a deeper meaning than that. That’s what people need to have in their products and services are something that is a great signature thing. It doesn’t necessarily need to be clothing, but a signature thing that differentiates them so much that there’s no denying as to who the person is that’s selling the product.

I want to move forward on this. This was in 2011, 2012 when you had your first launch and first $40,000. What happened after that? You wrapped up your launch and made all this money. What was going through your mind? Were you like, “I’m going to do this again?” What were you thinking at this point?

After that launch, I was exhausted. I spent all this time, I’m newly minted as an ex-federal employee. I’m sitting on cash. I’m now recognized, which is a scary thing. My life has changed at this point. I was like, “I don’t know what to do with this.” Thank goodness I had great mentorship. The second thing was, “Do it over.” I was like, “Okay.” I released a few more products and some of them flopped. Some of them were great successes. I was able to leverage the knowledge, skills, and abilities that I gained. I moved it more into helping other subject matter experts do the same exact thing because now I had the proof. I even had the proof of when it goes wrong and why it goes wrong, so in that way I could show, “Don’t do this because it could result in this particular result or end.”

I parlayed it. My skill set has always been teaching people and getting them to the point of success where they can start, growing and scale their businesses. I leaned into that hardcore. I started taking on clients, helping them to build their internet assets. There are many subject matter experts that most people probably know that I’ve been the person in the background has helped them to push their stuff out. It was great. I gained many relationships from it, that it’s helped to sustain the business for all these years. Even you and I connecting was a mutual relationship that came from three relationships prior to that one. It’s a never-ending thing.

 

If I were to say what happens next, I learned how to network. I learned how to network with people that are action takers. People that have missions, purpose in life. People that want to make difference on such a high level that they can recognize when there’s someone that has the same energy and they want to help push them along. That was probably the biggest thing that happened after 2012. Once I released my fourth internet product, I started leaning into my network and that was the engine that made everything go.

When did the creation of The Swift Kick Show come in?

I’m a producer. I started building my own studio. I was trying to figure out what I wanted to do. I wanted to do a podcast for my business because I was like, “This podcasting is great. Steve Jobs thank you so much,” but I was like, “I don’t know what I want to do.” A couple of friends of mine, Ray and Rob, they were launching their comic books. All of us have our backgrounds. We all graduated from the Duke Ellington School of the Arts, and they were trying to launch their comic books. I was like, “There’s no one talking about comic books like the way we talk about it when we’re alone in our space. Why don’t we do a podcast about it?”

At first, there was resistance, but then after two or three conversations we put on headphones, we got in front of microphones, we chatted for a little bit and then we shared it with our friends. The feedback was they laughed so hard they could not believe that this was what they were listening to. That was approved. We decided to release the Ray, Tim, and Rob Presents Podcast where we interviewed people in our industry and we talked about comic books. We started doing that from 2014 to 2016. Near the end of the show, a producer from the radio heard our podcast and he was like, “The production on this is amazing. Would you guys consider doing this for radio?” I was like, “Let’s do it. This will be great.” My friend, Rob, was like, “I’m down for anything. Let’s do it.” My friend Ray, “I don’t know, maybe.”

All on that we couldn’t come to terms. We couldn’t gel it. We had to let it go. We let the show go. The producer was like, “You have a talent. Can you do something for us on the radio?” I said, “I’ll do something if it means something to me. That will be the only reason why I’ll ever do a show.” He said, “Give us a pitch.” I went back and talked to my wife. I was like, “I want to do something where I’m helping people get their beginnings in business. When I got started, someone had to help me to get to where I am. What if I brought all the people that I’ve ever had or the people that I meet and have them give the first steps to people so they can learn the beginning steps of what they could do. Would that be impactful?” She said, “Yes,” and I did it. On October of 2016, I was approved after I submitted my application, my demo. I went through their training for on-air broadcasting. November 3rd, 2016, on my grandmother’s birthday as planned on a Thursday, I launched my show at 9:30 AM Eastern and the rest is history.

How many episodes do you have?

We just did episode 67. The beautiful thing about this, and I encourage everybody if you have an opportunity, create a show. The great thing about this is whether you’re a one-man show, whether you have a co-host, whether you interview, whether you speak for yourself, whatever. It’s is a completely untapped platform. I love when I expose my clients to it because the world of podcasting has made it easy to learn the skills that it translates into radio. There’s no reason why people can’t get that access for pennies and use it as a way to show their expertise, their authority, and all that. I encourage everybody. If they don’t do radio, at least do a podcast, do something, create content. I love my content creators because we are the voice that doesn’t get heard and we need to tell our stories. We need to get out there and show what we know. Not just for our own personal benefits and enrichment but for the enrichment of others and creating impact. Basically, just being a good force and there’s nothing like content that helps to do that.

You launched the show in November of 2016. Were you doing coaching at the time? Was SWOT Coaching in existence?

Yes, it was. As a matter of fact, we were in business since 2015. This is a true story. Most of the traditional lead gen that we were doing at that time was sucking us dry because I was still leveraging my network. They’re doing a good job of giving referrals when they can. I’m in a highly competitive space where a lot of people would run the same services that I am. When this opportunity for the show came about, it gave me a pivot point. It gave me a switch because I don’t work nearly as hard as I used to. I don’t worry about Facebook and try to run ads as much as I used to. I do it every so often, but it’s not primary for me.

I don’t speak nearly as much as I as I did before. I don’t get on stages the way I used to because I have an amazing platform that I inherited by agreeing to provide podcasts and for a station. That alone positioned me well that I inherit a lot of business that way. I’d never thought I’d get to the point where I’d turn people away or say, “I’m at capacity and I’m sorry I can’t do it, but in a couple months we can work together.” As a matter of fact, I had to tell someone like, “Please, wait. I’m almost releasing one person and then I’ll bring you on.” The whole thing about what radio has done for me and my business was it gave me this avenue to be myself so much that people know me so well. I never have to do any selling. I just have conversations. I just talk.

Since they already hear all the inflection, the tone, the timbre, and everything, it’s like they’ve been talking to a friend and finally, they just got on the phone. That changed how I do business and that changed a lot of what I do in helping people. First, it was mostly products, “I hope you get your product going. I hope you get it launched, started, and building the assets and all that type of stuff.” The moment media came into focus, that’s when I offered something unique and powerful. The uniqueness that a lot of people cannot compete in. I encourage everybody. There are many opportunities there and all it is like with a podcast, just having conversations.

I tell a story to anyone who is interested. Maybe my audience is interested now or not, but they’re reading so they’re going to get it. When I started a podcast, I don’t listen to many podcasts at all unless we’re traveling, so we will be listening to podcasts. I work from home, so I never listen to many. I kept hearing people say like, “You’ve got to podcast.” In my background, I used to pitch webinars for people. I used to be a webinar pitchman. I used to deliver presentations online. I had lots of people say like, “You’ve got an awesome voice.” I was like, “Whatever.” They loved listening to me. I had people literally profess their love to me, I’m not even joking. It was like, “I listened to your webinar on replay because I loved to hear your voice.”

I was like, “That’s freaking weird, number one,” but it opened my eyes to say like, “I do enjoy talking. I enjoy interviewing. I enjoy connecting with people. Let me give this podcasting thing a shot.” I launched Sold With Webinars in early 2017 and it’s grown. I get a lot of business from it. There’s hardly any promotion. It grows. People find it. It’s all archives. They can listen to lots of different content at once. I’m a huge advocate of podcasting now. I totally relate to that.

I did hear the timbre in your voice and I was like, “Your voice is silk.” As an engineer, you hear certain patterns and tones. There are certain things that resonate. For me, because I’m from the hip-hop community, I love bassy-sounding things and your register is soothing. I’m telling you, the viewer, I told him this and he was like, “I don’t understand why that is.” It’s the timbre. A lot of people don’t like the way that they sound when they hear themselves on the recording. I even tell this to my clients. I’m like, “Don’t worry about what you hear because you’re hearing a different tone. It’s what the other person hears.” All of that can be modulating. You can always fix it if it’s not right, but you have a natural tone. If you need him to pitch something for you, get him to do it. It sounds great to the ear.

What’s hilarious is that to be relevant to what’s going on. I don’t know if you’ve been following the Yanny versus Laurel. How crazy is that?

My wife hit me up with that. She and I are bickering because I hear Yanny and she hears Laurel.

The first time I heard it, I heard Yanny. The only reason why I brought this up is that you said sounds sound different and everyone interprets different things. Some genius, some audio engineer figure it out like, “Why people here interpret it differently?” and it’s some tone alteration. There was a slider that the further you push it to the left, you’ll hear Laurel. The further you push to the right, you’ll hear Yanny. My wife and I were listening to it. We both heard Yanny at the start. I slid it further to the left and very quickly I started to hear Laurel, which was crazy, but my wife was still hearing Yanny. I’m like, “You don’t hear Laurel yet?” It was a wild and crazy experiment.

Tim, I had a blast. I love hearing your story. I love hearing about your journey. Somebody who’s launched a $40,000 product on their first go around, that’s freaking stellar. I can totally understand why people would go goo-goo gaga over you. I know a little bit about the JV market, the JV industry, and it’s a lot of work but you did it. You launched a $40,000 product on your first go around. Not many people can say that. You jumped in, you figured out how to monetize your expertise, and you’ve created all these other opportunities. You have found a goldmine with media, podcasting, and radio and then helping other people also leverage their media exposure and how to get booked. Was there anything that we left out in the story that you wanted to make sure that you included?

One thing, there came a point in my journey where I felt like giving up. This is important for everyone to know. When I was struggling in my business back in 2014, after all the hype died down. I wasn’t doing as much promotion and my mental illness was taking ahold on me. I felt like giving up. I felt like walking away and becoming one of those internet guys that had a height and then you never hear from them again, but two events happened. My grandmother was on her decline and my wife was starting to see my struggle getting a lot worse. My grandmother made a promise to me. She made a promise that if I stayed around for my 35th birthday. She’d stay around for her 85th birthday.

I kept the promise. I stayed around for my 35th and she stayed around for 85th and she passed a couple of months after that. When that happened, I felt there was something bigger than me that had to happen. That’s when it led me to my wife and we had a conversation. I was like, “I feel I’m not doing enough.” She sat me down and she was like, “Look at everything that you’ve done and told me that you haven’t made a difference in people’s lives.” When I took an inventory of my successes, my failures, the people that I’ve helped, even some of the people that I hurt, I looked at it in its totality and said, “Of all those things, did I matter? Did I make a difference?” The Brendon Burchard stuff. I was like, “Yes, I did.” I’ve got to keep doing this.

I share that with you all to say this. No matter how tough things get, you’ve got to have something that’s bigger than you that keeps you going. Something that means so much, that you feel the worst you could ever feel if you never achieved it or at least gave it a try. Business is not easy. There will be people that will make things difficult for you, with you, about you, but if you keep in mind, “I’m trying to get to this place. I’m trying to do this thing. I’m trying to help these people,” then that’s all that matters. That’s the one thing I left out.

Those are powerful words to live by. I know what you’re talking about with Brendon Burchard like, “Did I live? Did I love? Did I matter?” As entrepreneurs, we’re special people. I’m trying to bring this to light, you’re not the only person who’s gone through mental illness and deep depression because that’s what entrepreneurship does to people. It puts them in big highs, but it also can put them in deep lows. It’s something that needs to be brought up to light more. When you are marketing, you are only showing the good stuff for the most part. There’s a lot that goes on. I appreciate you sharing that, it’s very personal. I know that the people and my audience will appreciate that. I appreciate that personally.

It’s a discussion that even the MBA is trying to make a front issue. As entrepreneurs, it’s a discussion that we should not be afraid to at least acknowledge. It doesn’t necessarily need to be an in-depth discussion, but at least acknowledge because there’s a lot of solopreneurs and it’s tough to do it alone.

We talked so much about your journey. We talked about your radio show, about you working for the government and your journey through IT, getting let go then being hired almost right away, doing double duty and getting stressed out with that. Ultimately, you discovering the Warrior Forum, internet marketing, being different, launching a $40,000 product on your first go after you worked with a mentor to help make that happen. That leads you to the radio show that leads you to all sorts of different exposure opportunities and authority-building opportunities. You’ll never go hungry with leads again for your coaching program. You’re turning people away and it’s an incredible story. Where can people connect with you?

They can start at www.SwiftKickShow.com. I want you guys to get some information and hear the show. That’s basically where you’re going to learn the most and not necessarily for me, but from the people that I bring on, and including me. You can find me on Facebook, Facebook.com/SwiftKickShow. You can send me a message and reach out. I love to have conversations with people who are interesting and I love to share information. Start there, be productive, and keep having fun doing what you’re doing.

Tim, I appreciate you. For those in our audience, let him know that you heard him on Experts Unleashed. Tim, I’ve had a blast. Hopefully, you’ve enjoyed this episode. We’ll see you at the next one.

Thank you so much for having me on the show. This has been a blast. Thank you so much.

 

About Timothy D. Craggette

Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He has trained business owners globally through his online coaching and his radio show, “The Swift Kick Show”, on WERA 96.7 FM. As a member of the NBEA, he has spoken at the University of Maryland, NIH, FDA, and on stages nationally on the topics of business and health. As a member of the entrepreneurship advisory board for The Yleana Leadership Academy, he serves as an advisor and mentor to teenagers in underserved communities. Timothy is also a 6x award-winning product creator and engineer with over $300,000,000 in sales.

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