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How to Determine Right Fit vs. Wrong Fit Clients

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Tags: funnel blaming, getting the right clients

When a client comes to you and immediately blames their lack of success on the agency they used in the past, do some digging. There’s gotta be a reason for this.

The blame game is a slippery slope, and you need to be wary of it when a new prospect expresses interest in your business. If they point the finger at a previous agency as the reason for their offer not succeeding, that should raise a red flag. 

When it comes down to it, the source of their success or lack thereof is not the funnel, it’s their offer.

You'll Discover...

  • The telltale sign that you need to do some deep investigating on a client [2:35]

  • Putting yourself in the mind of the prospect — what’s their angle? [3:10]

  • Don’t start doling out promises before you figure out the root of the problem [4:20]

  • Get back to basics — you need to build a foundation before playing around with optimization [5:20]

  • Your clients will believe that they’re right — it’s your job to figure out if that’s true, and go from there [6:25]

…and much more!

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