How to Determine Right Fit vs. Wrong Fit Clients
When a client comes to you and immediately blames their lack of success on the agency they used in the past, do some digging. There’s gotta be a reason for this.
The blame game is a slippery slope, and you need to be wary of it when a new prospect expresses interest in your business. If they point the finger at a previous agency as the reason for their offer not succeeding, that should raise a red flag.
When it comes down to it, the source of their success or lack thereof is not the funnel, it’s their offer.
You'll Discover...
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The telltale sign that you need to do some deep investigating on a client [2:35]
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Putting yourself in the mind of the prospect — what’s their angle? [3:10]
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Don’t start doling out promises before you figure out the root of the problem [4:20]
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Get back to basics — you need to build a foundation before playing around with optimization [5:20]
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Your clients will believe that they’re right — it’s your job to figure out if that’s true, and go from there [6:25]
…and much more!