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How to Land $30K Per Month Clients With A Webinar With Billy Gene| #043

Tags: How to Land $30K Per Month Clients With A Webinar With Billy Gene, Billy Gene, Clients With A Webinar, How to Land $30K Per Month Clients With A Webinar

These days, you want a guy who does exactly what he gets paid for: helping businesses like yours get customers. And the best way to do that right now is with social media advertising. Facebook, Instagram, and YouTube – you name the medium; it’s Billy Gene’s thing. Not only do they do it for people, they teach it. Billy Gene Is Marketing is trying to change the education system for entrepreneurs.

Word on the grapevine is that Billy Gene landed a $30k per month client with his webinar, which begs the question: how on earth is that possible? Billy talks about utilizing curiosity and attraction as tools for successful marketing. As the saying goes: the definition of marketing is attraction. When you’re messaging to the masses, you realize that every human being on the planet, 99.99% of them want the same thing. Happiness, more time, more choices, more money. You’ve got to meet the messaging of what the heck they’re at. Simple as that.

You are in for an amazing episode. I hopped off my interview with the world-famous, the very talented and hyper-popular, Billy Gene of Billy Gene Is Marketing. If you’ve spent any time on the Internet and you are following any social media influencer, the odds are likely that you have come across one of Billy’s ads. Billy is an advertising genius. He creates these themes of his ads that are unlike any other and he has blown up over the past couple of years. He’s based over in San Diego.

The reason why I wanted to have Billy on the podcast was because I had heard through one of my former clients, Mr. Robb Bailey, that Billy landed a $30,000 per month client using his webinar. I had to reach out and get him on the podcast to talk about what he was doing, how he was able to do it, and how he was able to land that type of client. We got excited and we had a lot of fun. I know you’re going to enjoy this episode. We dropped a lot of knowledge. We extracted a lot of marketing intel on how to create a compelling offer and how to attract your ideal clients. Enjoy this episode with Billy Gene. I know you’re going to love it.

How to Land $30K Per Month Clients With A Webinar With Billy Gene

I’ve got The Wolf of Paid Advertising on to talk about his success with webinars. We’ll talk about advertising and all sorts of things related to webinars. The man, the myth, the legend, Billy Gene. Billy, welcome to the show.

Thank you for having me.

I was watching all sorts of videos that you’d been posting on social media. You’re huge on social media. If, for some reason, I’ve got some people living on the other side of the planet that have never heard of you, who is Billy Gene? What is Billy Gene Is Marketing?

I’m just a guy who gets paid to help businesses get customers. The way I do that is with social media advertising. Facebook, Instagram, and YouTube are my thing. Not only do we do it for people, but we teach it. We’re trying to change the education system for entrepreneurs. That’s the mission internally.

Super simple, super succinct. It sounds like you’ve got some marketing background. You’re able to get what you do in a very short amount of time, which is awesome. I’ve been following you for a while, social stalking as you call them. I saw that you’ve got your huge following and you teach webinars as well. The main thing that hooked me in as I saw your webinar advertisement, there was a $30,000 client that you were able to land with webinars. Let’s start there.

I’ll start with my definition of a webinar. To me, it’s just one-person pitching/educating many. It’s just a group cells mechanism. It’s nothing more complicated than that. You can do that on the phone through a teleseminar, you can do that from stage like a live event, you can do that at a Mastermind, or you can do it online with a microphone and video. Regardless, it’s all the same shit. That’s what people have to realize, a fucking pitch is a pitch. There’s nothing special about webinars, it’s just really convenient. You can connect with people all around the world so it saves you a whole bunch of time and money.

I was doing webinars for a little bit and I had this client and they wanted to meet up in person. I’m like, “No, I don’t do it in person. I only sell online. This is crazy.” This client was a big potential deal for us, one of my biggest deals at the time. I was going to go in and I didn’t even know what my number was. I have them meet me at this place called the University Club in San Diego. It’s a private members club. The reason why we were meeting there is not because I’m so cool. It’s because I was living at my mom’s house and I didn’t have an office, so I was low-key embarrassed. I was like, “I need somewhere to meet these people.” I said, “Let’s meet at University Club.” It was $300 a month for a membership, which also served as my office.

Keep in mind, this is a small business loan company. They’re super serious and prestigious. I was linked up through a referral from someone that trusted me a lot. We walked into the room and there’s me and Reena and my boy, Hector. Then there are these six, white, 50-year-old, suited the fuck up attorney-looking motherfuckers who come in this board room. I get so nervous that I stepped outside, called my dad like, “I’m about to make this pitch, what should I offer them?” He said, “How much money do you think you’re making?” I was like, “I think we can kill it for them. I think we can make them a ton of money, like minimum of $100,000 a month and I think we can do it well.” He’s like, “All right, ask for all the money.” I’m like, “Are you sure about that?” I asked for $10,000 and he’s like, “Is $10,000 worth working?” I’m like, “No, it’s worth way more than that.”

Anyway, I get into there and I was like, “What am I going to do to pitch these people?” Literally, I just fucking took out my webinar presentation and I gave the webinar in person to these people exactly like it was online except it was with them. My shit was so fired that I ordered everybody breakfast, like steak and eggs, fucking drink and I totally hooked them up. Not a single person took a bite of their food until I was done with my presentation. That’s how I’m pointing my shit was there.

Now came the part of asking money. He goes, “All this sounds good. How much for all of this, like the package?” In my head, I’m like, “What do I do?” I only charge somebody $8,000 up to that point and I’m like, “$30,000,” and my heart drops. He goes, “That sounds pretty reasonable. Can you give us a second to talk?” I go outside and I take a shot of whiskey at the bar because my homies worked there. I take a shot of whiskey, I come back in and he goes, “Let’s do it.” Just like that. It was crazy. He tried to pay right there on the spot but it didn’t go through and we had to chase the check down for a little bit. It was pretty nuts but it happened. It was a game changer. It was the same webinar presentation I’ve been doing. It was crazy.

It was obviously for an agency service. I’m assuming it was done-for-you marketing? I love this concept of doing it in person because it is so powerful and it’s taking them through a sales process. If you’ve got the energy, which is very clear you’ve got the energy, these presentations got to be your superpower. What is it that you do in your webinars that makes it different than anybody else’s?

I have a trick and it’s important. It’s the biggest. I demonstrate more than anybody you’ve ever met ever. I simply out-demonstrate everybody. What I mean by that is when I’m coming in to do a pitch, all the shit that I talk about is real shit. I do a lot of it from case studies and I do a lot of it in person on the spot. When I’m pitching to these people, it’s not like, “Hypothetically, this is what could happen.” It’s like, “Here’s exactly what we did for X. Here’s exactly what we did for Y.” Where I’m masterful is I’ll take “Here’s what we did for X. Here’s what that would look like for you.” I build out campaigns in advance for potential clients. It was like, “Here’s how it worked,” and then everyone has the same question, “I know it worked for them, but will it work for us?” I show them that and then I say, “These are the principles here, but this is what it would look like for you. I saw this image on your website, I put this together. I saw this video, we put this together. We’ve created these for you already just to show you,” and because it’s real and tangible and it’s already created, they look at it and they just like get a boner and die because they need it. They’re like, “You mean it’s already ready? All we have to do is turn that on by giving you money?” It creates this intensity and this desire that’s second to none. That’s the straight.

It’s fascinating because there’s another podcast that we did with Lukas Resheske, who is based in California. He’s a copywriter and we were talking about this exact same thing. We called it the primal objection which is, “Will it work for me?” Like, “Billy, that’s awesome. I get it. You helped 45,000 other clients, but I am different.”

Yes, and so stupid. It’s the dumbest objection you always get but nonetheless, it’s very real.

It is very real because even if you’re doing group presentations on a live webinar, you have to directly tell them, “You’re probably thinking right now, ‘Will this work for me?’ so let me go through fifteen other examples.” If it’s going to work for them, that’s going to work for you. I love that because that is how you connect with them.

It’s the number one objection. Here’s the crazy thing, we work with a lot of franchises. We’d have a franchise that has the same exact business law because it’s a fucking franchise. We would show them what we’ve done for 70 other locations, and they still have the nerve to ask, “Does it work for me?” I just get frustrated like, “Do you work?” That’s what I would reply back. “Do you work?” Like, “Yes, I work.” One of the best sales objection counters I love is when people are like, “Yes, but typically what does your best student do?” You reply back and you go, “Do you mind if I ask you a question, Joel? Do you consider yourself an average entrepreneur?” “No.” “Why are you worried about average person results? Why?” I just put it right back on him.

Clients With A Webinar: Curiosity just happens to be the most powerful hook to make somebody pay attention to something new.

Let’s dive into mass market webinars. Your first $30,000 client, you delivered that same presentation that you do online in person. Deliver that in person, deliver a lot of value. “Will this work for me?” “Absolutely, it will work for you. Pay me $30,000 a month.” Let’s go more mass market. Let’s go digital marketing and digital webinars. I’ll speak from experience after writing hundreds of webinars that the number one thing that I look for when I’m working with a client is mass market. If they’re going cold traffic to an auto webinar or a live webinar, I want to make sure that’s mass market so I can get a low cost per lead and we can scale it up, and that data is the whole purpose of a webinar. What is your opinion on creating topics for webinars? Do you even agree with that? Do you agree that your webinar has to be mass market or maybe you disagree with it?

I don’t either. It depends on what someone’s goals are. Most small entrepreneurs that are doing webinars, you do $10,000 or $20,000 a month, that’s great. To do that, you don’t need to be mass market at all. You would need to be super laser-focused and targeted. I have a handful of people do it consistently and life is good. Depending on your objectives, it matters. When you do have something where you’re like, “I want to take over the world and do millions and millions of dollars,” you have to go broad, and the entire messaging of the webinar changes completely. We have a tagline that’s spray painted in my office. It’s “Entertain, Educate, Execute.” The entertainment reason is so that you can reach the masses. Masses don’t pay attention to education. You have to earn the right to educate somebody. The reason why we go so crazy with our entertaining videos is to get the attention of the masses. Once I have their attention, now I can educate them and bring them through my process of what it is we do and how we help people if somebody wants to start an agency or whatever it is that we’re teaching or selling, but it starts with just going to the court.

When you’re messaging to the masses, you realize that every human being on the planet, 99.99% of them, want the same shit. Happiness, more time, more choices, more money. You’ve got to meet the messaging of what the fuck they’re at. It’s simple as that. Someone will see my shit and they start talking shit. They’re like, “How come he’s buying a Bentley in his ad? He’s so arrogant.” Shut the fuck up. I’m doing it because that’s where people are at. People believe when you don’t have anything, buying some magical car will make you happy and it will fulfill some desire that you have and it’s bullshit. However, I can’t be saying that on the news feed because people will tune me out. I have to educate them first on the game, tell them my story, tell them the stories of others, and then I tell them, “You’re ridiculous for clicking on this ad because I had a Bentley in it. You’re ridiculous for being here because you saw me buy a Ferrari.” That’s what I’m saying. You have to earn that though. You’ve got to understand where the customer’s at and meet them there and then guide them along.

Most people when they sell in webinars, the reason why they can’t scale has nothing to do with technical. It’s because their message is already going to people who are considering buying. They’re just not winning them over. If they’re already in the market, they’re choosing you so you’re not selling them. When you take someone’s call, you know their desires and you’ve got to race them to the top. When they come, you’re like, “Here’s the vehicle to get what you want.”

I ran a cold traffic webinar trying to sell my webinar course and it bombed. It bombed because the cost per lead was high but I was also trying to educate them on a tool that they already knew that they wanted. They were way further down the pipe and I’m like, “Let me tell you a story.” It’s the most expensive marketing lesson that I personally learned, but it’s the name of the game and it is so powerful. I want to pivot a little bit because I want to talk about what you do well in all of your social media advertising and hooks in curiosity. No matter what I see, any advertisement, any post, it’s getting me to watch at least three minutes of it. How did you discover that? When did that finally click for you like, “This is the thing that I need to do every single time?”

The short answer is data. You run so many tests, you start to see what works and then you own it because it works and you just stick to it. The longer answer is I’ve always been into sales and people. Those two things have always been my thing. A lot of people think sales and persuasion is this new thing, but you’ve been doing it your whole life, negotiating a girl to go on a date with you, negotiating your friends to go to where you want to go versus the other place, negotiating where you want to go to lunch or dinner. I’ve been practicing persuasion forever and I’ve realized with persuasion, the very first thing you have to do before you can persuade someone to do anything is you have to make them listen to you. Curiosity just happens to be the most powerful hook to make somebody pay attention to something new. Have you ever went to lunch or dinner with someone random and they just captured the whole attention the whole time and they take over the entire two hours? It’s almost always because they have a story that you’ve never heard before or an experience that you’ve never done before. Once you understand that, then you can use a framework. Every single time you present the message, even though it’s the same message, the way you can deliver that message can change.

For me, I see marketing in the entire industry as this industry where you have a whole bunch of stale people who are very boring and they’re just only doing talking head videos, so I stand out with a new experience. I may start an ad with me telling you I’m going to shave somebody’s hair off or I may start an ad with me in fucking Mario Kart or me being the Godfather or meet jumping into a computer or whatever the hell it is. It’s just different. People get curious because it’s like not just, “What is he doing?” but they’re also saying, “What the fuck is this? Who does business like this?” People who want to win.

The number one ad that sticks out to me that I’ll never forget was the shaving head.

Twenty thousand to the girl who lets me shave her head.

The Wolf of Paid Advertising. what does the creative process look like when you’re sitting down, because you clearly have a big team and it looks like all of these ads are super high production costs, which is amazing because that’s how you outdo your competition. What does that creative process look like? 

It’s evolved. When I started making videos that helped my brand be remembered more, it was just me sitting at my computer. The reason why I started to do videos like that is because in college, I hated to do PowerPoint presentations because I thought they were whack and everybody did them, so I would ask the teacher if I can do videos instead. When I was doing that, that’s when I started learning the tools of like, “You can do this.” When people then would see my videos in class, everybody was excited. They’re like, “Not another fucking PowerPoint presentation. What’s this guy going to do?” I learned that and then I brought that to the marketing game. I’m like, “I’m going to start doing these videos and I’m just going to be myself and just see what happens.” I ran some ads and people started responding to that.

However, in the creative process, number one is music. Music is the key to every video that you watch of ours. You choose the music first. I usually choose an idea first or a concept. You start with a trend. Identify a trend. Wolf of Wall Street was one of the only major entrepreneurial movies of our time, so any entrepreneur has seen the movie or at least heard about it. It was a trend I was able to latch on to. I took that because I knew people were already interested in it. I said, “Cool.” I then thought of what were the memorable moments from the movie? There were a couple. One is in the beginning when he’s shaving the girl’s head and then another one is when he’s sitting with Matthew McConaughey and they’re at a table and Matthew McConaughey goes hitting his chest. I was like, “What the fuck is going on?”

To me, to allow the audience to fill me, I had to give them those moments where they recognize the movie, so the whole beating on the chest shit was like that. I just had a homie who does music and who’s just always been sending me music for a decade, so I hit him. I was like, “We need to remix this shit.” It comes on and here’s the script, here’s the story, how can we do this? I was like, “Cool.”

Once you have the music, the music dictates the movement of the cameras so when you watch the editing, you’ll see us go from right to left, switch, left to right, switch. The music literally dictates every single fucking movement in them or if you want to emphasize something. I go, “You keep advertising to your clients, so they buy or they freaking die.” It’s an emotional moment, but what makes it emotional is not just the words and the facial expressions, it’s the fucking sound. You’ll hear little drops and you’ll hear stingers. Those things are what make a video. If you saw four versions back of the final Wolf of Paid Advertising, you’d be like, “I’ve got to be honest. This fucking sucks,” because it’s the little sound in the movement in cameras that make it. My process is music and then also copying genius. There’s so much creative stuff out there. Don’t try and completely start something new. Leverage some greatness there then to make it your own. There are some original things happen too in the middle. I’m excited to share with the world this western that we’re working on. That’s going to be a game changer.

Can you give us any teasers or any sneak peeks on it? 

There’ll be cameos of people you guys will recognize. That’ll be good.

In terms of flow of your webinar, making sure that you’re hooking them throughout, do you implement any of that creative idea?

If anyone goes to our webinars, you’ll see that when I film them and when I do them, it’s not just a PowerPoint with my face on it. That’s step one. I was doing webinars for a long time with just slides and then I did something crazy. I turned my webcam on because someone in my group goes, “Have you ever thought about turning a camera?” I go, “What?” “Just turn your camera on.” I turned my camera on one time, and all of a sudden, the engagement was through the roof because people could look at you, they can feel you, they feel your energy, and then we never looked back. It then escalated to, “Fuck it. If we’re going to do a webcam, let’s take it to another level. Let’s see if we can take all of our cameras in the house.” Our office is like Big Brother. We got cameras everywhere, “Let’s see if we can do that and plug it through the webcam port.” When I do a webinar, you see four cameras the whole time in my office, the drawing board, this picture, and picture. There’s no one in the world teaching like this. Next level.

Clients With A Webinar: The very first thing you have to do before you can persuade someone to do anything is you have to make them listen to you.

I then spent fucking $600,000 remodeling this place, and in four months it looked completely different, to create a studio that literally there’ll be nothing like it in the world. There’ll be nothing that exists like it. The production value is a barrier to entry because there are a lot of people who can just go on and do webinars and when they see us, it’s like, “Who was I talking to?” It’s creating that moat. They come in and they’re like, “We cannot keep up with these guys because they’re doing shit at a different level. Our goal is to make people feel this is bigger than that. This is not just a digital course. We are fucking with college, because even when you go to college, they’re not teaching like this.

Also, while I’m talking to people who’d been engaged, I’m the ultimate asker of questionnaires. When I am live, almost every single time I teach something new, I make it into a question. “What kind of industries do we have here? Great. Here’s this lesson. I saw a bunch of you said that you’re a fireman. This is how this applies the firemen. This is how it applies to this. Who else?” I’ll pick up the phone, I call people on the phone. “Give me your phone number right now.” Boom. Live. “What’s up? Who is this?” That’s the ultimate curiosity because people go, “Hold on a second. This guy thinks he can do this live? He’s just going to call a random person and actually make this happen?” I’m like, “Yes, I’m the best in the world.” This is what I do. I’m going to call a bunch of people live and just go through the process. I’ll do phone calls, I’ll ask a lot of questions, I’ll throw in money every now and then like, “Who wants $100?” Fuck it. People are always on their toes. Like, “I’ve got to stick around. I want to know what this guy’s going to do next.”

It’s the same with our ads. We’ve tried to create a position in the marketplace when people see Billy Gene Is Marketing come down the news feed and go, ” I’ve got to see it. What are they doing now? Come on now. What is it?” Even the haters will go, “What’s this douche bag going to do now?” The followers are like, “Here it is again. Where’s my popcorn?” Either way, they watch them.

You got to a point where now you have to outdo your own brand. You got people who are just following you and you got to level up yourself, which is a good position to be in. You’re competing with yourself.

It also makes me hesitant too sometimes. I haven’t put out a production in a while. We did some singing once, which was fun. Those were good, but they were different so they wouldn’t be compared. People are going to be thinking about our James Bond, like Wolf of Paid Advertising where we do these mini movies, so when the next one comes, we can’t come with no bullshit because people come and they go, “That’s cool but it wasn’t as good as blank.” My goal is when they put it out, they always go, “This is my favorite one.” It’s fun.

I love all the different levels of engagement that you throw inside of your webinar. It’s what 99.9999% of people are not doing. I’ve got one other person who would do phone calls but he wouldn’t take them live. What he would do is when he got to the pitch, he would put the phone number up on the screen and it would say, “If you have any questions, call this number,” and then it would ring in the background. He did it more as a conversion tactic, like, “People are calling. I’ve got to buy,” which is awesome and I love it. You do different types of advertising, not just digital media. I’ve seen billboards. What are some unique ways that you’ve advertised for webinars? Have you ever done billboard advertising for webinars?

Yes, we sure did to an automated webinar.

It worked?

Yes, it broke even. It’s cool. For us, it’s a fucking billboard. To me, my brain only works in ROI. I’m so trained now. I like looking at nothing as an expense. When I bought my Bentley, people were like, “You’re buying a Bentley. What a waste of money.” I’m like, “We fucking doubled that shit in three months.” I’ve got a Ferrari and I’m like, “I shouldn’t be buying a Ferrari. This is stupid.” That’s me letting other people get in my head of what’s right and what’s wrong. I know that the second we put out this next Ferrari ad and that my daughter’s said it’s going to be funny, I know we’re going to make so much stupid ROI on it, it’s dumb. I don’t view them as expenses. They’re props. They’re giant fucking props. The billboard was a prop to get attention so that I can educate people and then I can help them.

It’s all one big fucking prop, but the more you spend, the more you’re gambling with the returns. I say that with awareness of like, “Be careful. You could outspend yourself.” Even our office that we’re redoing in this model shit, it’s a prop. It’s an environment. It’s an environment that we’re creating to give us better positioning. It’s also a studio. You’ll see 30 style luxury seats in here where people will be able to learn live. It’s going to feel like an episode of Saturday Night Live except for education. It’s going to be crazy. However, it’s a lot of money that I have to put out and we’re just really got to make sure we deliver it and flip and get a better ROI.

It’s almost like a ticket for entry. I was reading this article from another marketer and he was talking about how somebody convinced him to buy a condo in Las Vegas. It was a million-dollar condo. This guy does big brand advertising. He looked at who else was living in that condo and he was like, “All right, cool.” He bought it just on a whim and he flew out. He bought a million-dollar condo and he landed a $900,000 client because he was rubbing shoulders with them. It was his next-door neighbor or whatever.

What you said right there is what I believe in so much, which is winners win and losers lose. When you’re a winner, you fucking find a way to make shit happen. That’s why even here, when people lose all their shit, the next story you hear about them is they got it all back because winners will fucking win. You know what I mean? You find ways. That’s where the mindset shit comes in. When people talk about your mindset’s off, it’s a real thing.

My other podcast expert unleashes all about showing how people create and sees and spot opportunity in the world of entrepreneurship. In my opinion, the single most valuable skill is how can you seize opportunity and then ultimately learn how to create it. Because no matter what happens, if you learn that skill, you’ll be gold. You’ll never go hungry again.

Take that with sales, the ability to sell and you’re golden.

I asked this question on my Facebook profile. I asked, “What was one question that you’d ask the Wolf of Paid Advertising?” If they could ask you. We have a question, “What was the one thing you would have done differently once you started to scale?” 

I was talking about this with Robb Bailey. The one thing I would have done differently when I started to scale is I would have grown smarter. I would’ve grown more leveraged. Meaning, when you’re going fast-paced, you think the only way to expand your business is just to hire. You get in this stage where you’re just like, “I’m just going to hire so I’m going to hire someone,” but there are other ways that you can hire. I could’ve leveraged outsourcing more. I could’ve brought in more hourly workers instead of salary. There’s just a lot of strategic things that you start to understand that I could have done that would’ve saved a lot of money and probably accelerated growth that holds us. You have to have discipline. Discipline is everything. You have to have discipline in your business. Even though that there’s more money in, find ways to continue to increase sales without increasing overhead. That’s a different type of challenge and discipline. It’s hard to do at times. You got to make a decision. Discipline is everything though.

I couldn’t agree with that more. We went through a massive growth spurt last year and had massive amounts of revenue and then I started taking on multiple, high monthly expenses. I then transitioned our business because I didn’t like that type of realm that we’re entering, but I still had all these monthly expenses grow. It was scary.

It just sounds crazy. If you think about it like, “How the fuck can I spend a half a million bucks in a month?” It sounds like a lot of money. I breezed through that shit. It’s a learning experience for sure. That’s why when you guys are scaling up, mistakes get more expensive. What it costs you to make a mistake when it’s just you is not the same when you have a team and these fixed expenses and so you got to make sure. I don’t fuck around. I have coaches for everything. I don’t try and guess shit at this stage in business. You don’t do that. Even for the move that we’re doing, I have a whole project manager. I’ve got a team of four that are just managing and building out this studio and construction, that are on this like crazy.

We have a question, “What is the deliverable on a $30,000 per month client?” What does it take to actually deliver that? 

It’s the same thing on a fucking $5 a month client, leads.

It’s just the level of client that you serve, right? 

Yes, the metrics are just different. They’re different as opposed to the client being worth $20, $30, $100. The client’s worth $10,000, $50,000, $30,000, $40,000. The math is just different.

I’m going to go back to the Sold with Webinars podcast. You mentioned on your webinars that you out-demonstrate everybody. This is contradictory to what other people are teaching where they say they don’t teach a whole lot. What is your methodology with that? Are you teaching strategically? 

Strategically, but one of my strengths is simplification. When I’m demonstrating, I’m not going into ads manager and building out campaigns and ad sets and going into AdWords back in, fucking going through keywords and shit. Show them the overview. Show them the cake. Some people do a whole webinar and you tell somebody how to make a cake but you don’t show them a fucking picture of a cake. Show them, “These are the ingredients, here’s what it looks like, there’s an egg.” I bring them through cool these three steps which I’ll teach you more about in depth later and look, I’ve got a cake at the end. This is what the cake looks like. Show them. People will demonstrate and say, “To do this, I use this website.” Go to the fucking website and show them how easy it is. Little things like adding music and videos or something, like I’ll pull up my software in three minutes and show them how simple it is. People need to believe that they can do it and when you don’t show them, it’s tough.

Clients With A Webinar: People need to believe that they can do it and when you don’t show them, it’s tough.

Show versus telling.

It’s the entire game. Some other people just show them testimonial after testimonial and then ask them to buy and don’t teach them shit. That’s cool, but what the fuck is your quality of customer like? I would love to know that because I bet you’re fucked up. I bet you everybody’s asking for refunds. Everybody’s a desperate client. That’s why our community is so dope. If people come into our school as a genius, there’s nothing like it in the world because I vet so hard and I set expectations.

Getting to a level that you’ve got a team, you’re growing your scale, it’s a different mindset and you’re all ROI based. The fact that you’ve mastered the ability to show versus just telling, the same skill that you sell a $5 product is the same exact skill that you’re going to sell a $30,000 per month. We talked about a ton of stuff. We talked about advertising. We talked about hooks and curiosity. You’re pulling them through on your webinar just like you’re pulling them through on the ad and ultimately leading them to the promise land. What’s next? What are you working on? 

Our mission is simple. We got our Gene Pool, which is $109 a month and we just want 10,000 members. We got 3,000 right now. We want 10,000 members there. Then our School of GENEIUS, we’ve got 500 agency owners in there, entrepreneurs, local business owners, and we want to get to a thousand. That’s our goal. It’s simple, not looking left, not looking right. They say what gets you to seven figures is saying yes to everything, but what gets you to eight figures is saying no to everything. That’s the key, is no to everything and being world-class at what we do with ultimate efficiency. When someone comes to our calls on Tuesdays when we teach, there’s just nothing like it in the world. We’re upping ourselves. I’m telling you, just give us four months. Wait until you see the way that we educate, the way that we entertain, and the caliber of presenters that we bring in. Nothing will even come to a close second. It doesn’t exist. That’s it. Just sticking an eye on the ball and that’s where we’re going.

What are the links that we can check you out at for those products? 

Just fucking subscribe to our shit on YouTube. Follow us on Instagram, @BillyGeneIsMarketing. Make sure you get notifications on Facebook and I’ll sell you some shit, I promise. Just fucking follow us.

Billy, I had a blast. It was a pleasure having you on. There’s nothing like learning from two marketers and your style is unlike anyone else, but it’s very attractive, and it’s very compelling. I’m pretty sure that the definition of marketing is attraction, which means Billy Gene Is Marketing, right? 

There it is, Joel. I appreciate you. Thank you for having me.

We’ll see you on the next episode. Go connect with Billy. Let him know you heard him on Sold with Webinars podcast.

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