How to Make Competitors Irrelevant
How do you set yourself apart from competitors who are offering something similar to you?
Some business owners will get stuck selling something as a commodity. Doing this is like tossing it into a pool with a hundred other similar offers available, causing it to lose its value.
In this episode, I cover how you can increase your value by selling your knowledge as a solution, rather than a commodity.
How and when does price comparison come into play? [7:00]
Using your unique mechanism to charge what you’re worth [8:30]
Unique solution vs. commodity [9:00]
How I came up with my own unique mechanism when I was in sales [9:44]
If you are constantly running into objections, you need to change something on your end [10:30]
…and much more!…