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How to Think Like a Marketer

Tags: hook strategy, intake calls, Expert’s Curse, marketing

The secret of being a great marketer is to constantly be thinking like a marketer. Wherever you are, you have that level of awareness to find the right angle for your project.

In this episode, I talk about how I approach intake calls. One thing can make or break a project, and I’ll tell you what exactly I’m listening for during these calls.

You'll Discover

  • My intake call process [3:33]

  • The secret to developing successful sales material [4:35]

  • “The Expert’s Curse” — getting too close to your product [5:23]

  • What I’m listening for during an intake call [8:00]

  • How can we make products more scalable? [8:55]

…and much more!

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