How to Think Like a Marketer
The secret of being a great marketer is to constantly be thinking like a marketer. Wherever you are, you have that level of awareness to find the right angle for your project.
In this episode, I talk about how I approach intake calls. One thing can make or break a project, and I’ll tell you what exactly I’m listening for during these calls.
My intake call process [3:33]
The secret to developing successful sales material [4:35]
“The Expert’s Curse” — getting too close to your product [5:23]
What I’m listening for during an intake call [8:00]
How can we make products more scalable? [8:55]
…and much more!