HTC Book Series 01 – Origin Story
I recently launched my first official book in the marketing space.
I created a mini-series, giving you sneak peeks, behind the scenes, previews, and a little excepts from the book.
I wanted to do a micro-series, about choosing certain aspects of the book and stories of where the ideas came up with.
Listen to the backstory and get some additional context.
The origin of high-ticket courses. [2:26]
The first course that I wrote sold a few hundred copies. [4:12]
The first high-ticket offer I made. [7:16]
I launched a lower ticket product. [8:35]
The faster I can help somebody get results, the easier it is to get them to buy whatever offer. [9:01]
… and much more!