The Copywriting Secrets with Jim Edwards
We have another very interesting episode of Sold With Webinars.
When you write webinars, it involves a lot of copy.
Avatar creation is one of the essentials in digital marketing.
We are going to talk about copywriting with Jim Edwards.
An avatar is the representation of your ideal customer. [8:10]
Know what is the pain that they are dealing with. [13:15]
Get the words correct in the first sentence in your headline. [17:42]
Make sure that your avatar is straight and that your offer is right. [19:19]
Everything starts with the “who”. [37:47]
… and much more!