Podcast

Sold With Webinars

Sell the TOOL, not the hole

By:
Tags: end result, sell, hole, tool, Customers

We will talk about something a bit contradictory to what you have probably learned in the past.

Have you heard the saying, “What you are selling your customers is the hole; you are not selling the drill?”

Remember, your customers don’t care about the tool that gives them the result.

I’m here to tell you the truth. This is a game-changer for you. 

Find out here.

You'll Discover:

  • So many of us can benefit from just selling the tool first. [2:18]

  • Any number of different tools can create a hole. [3:54]

  • The more education somebody needs to be convinced on your offer, the more expensive it is going to be the bottom line. [6:35]

  • Sell the tool instead of the result. [8:02]

  • The less convincing that you need to do, the better. [11:41]

… and much more!

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