Sell the TOOL, not the hole
We will talk about something a bit contradictory to what you have probably learned in the past.
Have you heard the saying, “What you are selling your customers is the hole; you are not selling the drill?”
Remember, your customers don’t care about the tool that gives them the result.
I’m here to tell you the truth. This is a game-changer for you.
Find out here.
So many of us can benefit from just selling the tool first. [2:18]
Any number of different tools can create a hole. [3:54]
The more education somebody needs to be convinced on your offer, the more expensive it is going to be the bottom line. [6:35]
Sell the tool instead of the result. [8:02]
The less convincing that you need to do, the better. [11:41]
… and much more!