Short Sales Cycles vs. Long Sales Cycles
I don’t know about you, but I am all about simplicity.
When it comes to optimization, I prefer to speak directly to someone who is ready to make a decision. Keep the feedback loop short and sweet.
The longer the sales cycle, the more variables you have to consider.
In this episode, I’ll give you my two cents about why I prefer shorter sales cycles and how they can benefit you too.
Benefits of a short sales cycle [5:57]
Why I’m an advocate for short sales cycles [6:40]
You might not reach the largest market, but that shouldn’t be the goal [7:49]
What you should focus on when building a lifestyle business [8:25]
The downside of long sales cycles [9:33]
…and much more!