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Sold With Webinars

State of the Webinar Industry from the Aspect of Technology with Agnes Jozwiak | #069

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Tags: clickmeeting, SaaS, paid webinars, webinar technology, cold traffic, automated webinars, Webinars

What we noticed on our live webinars is that while we used to have about a 40% attendance rate, we are now down to 10-15% show up rate.  What we are seeing is that people may not have the time to watch a live webinar. So we started to email our audience asking them to register anyway and they will receive the replay. – Agnes

Agnes is the marketing director at ClickMeeting.  I was very much looking forward to this conversation because I am eager to hear the state of the webinar industry from the aspect of technology and software because I believe that the providers and technical platforms have a lot more data than us as the marketers.

In This Episode

  • Webinars trends – are webinars dying?

  • Automated webinars and attendance rates;

  • When to utilize cold-traffic webinars;

  • The future of webinars;

  • The next big thing with of SaaS and ClickMeeting…

  • Paid webinars;

  • Webinar promotion

  • Webinar delivery

  • ClickMeeting’s webinar strategy and implementation

  • Introduction of Facebook Live and YouTube Live

How to Connect

About Our Guest

Agnes Józwiak is the Marketing Director at ClickMeeting, a provider of webinar solutions.
An experienced marketing professional in the SaaS industry, Agnes has considerable expertise in the fields of marketing management and digital strategy.
In the last year alone, ClickMeeting’s platform hosted nearly 600,000 events with over 17 million attendees and an impressive customer base of 147,500. Agnes has overseen the Poland-based company’s marketing activity since 2016. She graduated from London City University and Technical University of Gdansk.

 

Need help with your messaging?  Do you feel like you are suffering from the Expert’s Curse or Expert’s Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com.

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Interested in learning more about our services, check out www.thewebinaragency.com

If you are interested in our Mini-Webinar Accelerator course, click here for more information.

Check out The Webinar Vault for an inside look at how I review and critique webinars; www.soldwithwebinars.com/register.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

 

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.

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