The Expert’s Dilemma? Why Your Competitors Are Outselling You | #066
As you are going through and creating your marketing materials, creating your webinars and creating your offers. You can not get jealous that/if others are outselling you. You have the best thing in the world and it is your duty to get your messages and products or services out to your audience. You can’t do that by sitting on the sidelines.
—Welcome to another episode of Sold With Webinars! It is our first episode of 2019! So Happy New Year!—
I wanted to chat with you about some things that I have been hearing on calls with current clients as well as on sales calls. It is so important to know what our markets’ fears, concerns, etc are.
One example: I spoke to a prospective client about a product he has been sitting on for a long, long, long time. I had to keep asking “how can I help?” He would cut me off and avoid answering the question.
Finally, when he did answer he said this: “Joel, I have this product that is a game changer… the best thing in the market place, and I am sick and tired of watching all of these other marketers outsell me…They have an inferior product… I know I have the best product in the market.”
Expert’s Dilemma: Where we have anxiety and animosity towards others because they are outselling us and our “own” products. We just can’t get out of our own way. Which leads us to the Expert’s Curse – we are too close to our product and we just can’t get out of our own way.
These are the two things that will limit us!
You have the best thing in the world, and it is your duty to get your product out to your audience <– Remember that!
Thanks for listening to this episode!
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