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Recently, I was on a consultation call with a world-famous marketer. If I mentioned their name, everyone would know who it is. They’re launching a new offer and they wanted my advice

A couple of weeks ago, I was on a chat with a good friend of mine who I met in a mastermind. “Joel, I’ve been following your podcast. I’ve been following your

What happens when you launch 21 power offers in 4 months? One of the core principles I teach in High Ticket courses is being agile. Being able to move quickly and test

This is a behind-the-scenes look at one of our 1-on-1 clients, Zan Sheikh. Zan bought High Ticket Courses from us and as he was going through the material, watched our long-form webinar

“Why would I pay $2,500 for a testimonial video when I can just get my students to record one on their phone?” Brian was calling it the “spider web” testimonial. When he

Pretty pictures pull more prospects. When I first came up with the 3-tiered offer model for High Ticket Courses, I tried explaining it to people verbally. And as I talked to them

“I tried the power offer and it doesn’t work!” You’re missing the point here. You did the power and yes, it doesn’t work, but that’s a GOOD thing. Because what you didn’t

Guest interview today! It’s been a while since I have had someone come on the show so I am really looking forward to my conversation today with Aleric.  Aleric and I go

I spent some time last week working within the High Ticket Courses group. They were asking a lot of questions on the sales process and how to boost their conversion rates. The

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