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Want to know a secret about fulfillment? Your clients don’t care about deliverables. They care about solving their problems with your solution. I don’t talk a lot about fulfillment. Instead, I try

“Spoiler alert: Nobody wants a lawyer until they actually need one.” I love it when an opportunity comes along to prove that high ticket offers don’t just work in the “make money

I got an email the other day from A-list copywriter Justin Goff. He told a story about someone who wanted to buy a program Justin sells. But the prospect wanted to make

I talk about Mini Webinars all the time, right? All. The. Time.  But in this episode, I get to talk with someone who is just as passionate about Mini Webinars as I

“Does the Power Offer work for B2C?” It’s one of the most common questions I get. My answer is usually something along the lines of, “if people buy stuff in your market,

I have an offer “Spidey Sense.” I’ve seen so many over the years that I can immediately tell when a student or client is going to see massive results with their power

You spend so much time and money creating a webinar and driving traffic to it. But the truth is, whether it’s 60 minutes or 15 minutes, some of your prospects won’t bother

I’m all about that semi-retired life. I don’t want to waste my time on anything that isn’t going to make an impact on my business. In this episode, we’re going to talk

Today I’ll be sharing the elements or the structure of the perfect offer. I was talking with a well-known marketer recently and he wanted to pick my brain on how he can

Use The Perfect Expert Model to Quickly Launch And Scale Your Online Program.

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