I want to talk about something that I found very interesting.
We recently wrapped up a launch for a private client and it was successful.
Most people have a misconception when it comes to making sales and what’s required to make sales.
As we were working on the campaign, we learned interesting things from this and I want to share this with you.
Find out here.
There is a huge objection when you are launching a product. [4:41]
Think about the desires that your audience wants. [4:50]
Make noise about the offer without even talking about the results and proof. [6:17]
Amplification and frequency are enough to make sales. [7:05]
You do not need to sell based on results and testimonials. [8:43]
… and much more!
I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.