Joshua Gavin is known as “The Offer Kid” and the founder of Ad Free Funnels.
He was in our HTC program back in the day, and has a very unique skillset. I wanted to bring him on to share how he discovered Power Offers and how he used that to get to where he is today.
Josh developed a funnel agency in 2020, transitioning from local business marketing to working with coaches and consultants. One of his VSL clients asked him to “build him a Mini Webinar like Joel Erway does.” Josh had no idea what a Mini Webinar was, much less knew about this guy Joel Erway…but he didn’t tell this to his client, and got to work on his research.
He learned about Mini Webinars and Power Offers on the job, and it instantly clicked.
While it seemed like everyone else was doing long-form sales processes, Josh figured that selling outcomes through short-form Mini Webinars could be the next big thing. He went all-in on Mini Webinars and Power Offers, and is still going strong today.
Obviously, I swear by Power Offers. But if you need some more convincing, this episode will get you there.
What makes Power Offers stand out from other sales processes? [6:40]
How to determine whether to use a Power Offer and who should be using it [8:33]
Which Power Offers hit, and which ones might miss the mark [10:35]
Don’t get too caught up in guarantees [12:50]
An unexpected demand trigger that worked for Josh [19:10]
… and much more!
I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.