Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player.
If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com.
In this episode, we break everything down: what Laurel did to make this all work, why I couldn’t crack this code, and how you can use this strategy to make your ads crush.
If you’re curious about how to make low-ticket work, this episode is for you.
Connect with Laurel here:
How Laurel’s background in television created her unique approach in the ad space [3:59]
A breakdown of Laurel’s funnels [11:00]
What is Power Content? [15:36]
Why Laurel runs top of funnel to cold audiences [17:06]
You don’t necessarily need to write new copy when creating new ads [20:28]
… and much more!
I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.