Anyone can say, “You should raise your rates,” or “Increase your price,” without giving any sort of logical consideration when it comes to pricing your high ticket courses.
Figuring out the price of your high ticket course is very important in the market field.
This is something that many people don’t talk about.
Today, let’s uncover the perfect pricing model.
You can charge premium prices, but that doesn’t mean you should. [3:12]
The four pillars of perfect pricing. [3:21]
Ideal pricing is perceived value. [3:40]
Perfect pricing is comfortability in delivering. [4:07]
The price is aligned with a market that is willing and able. [5:11]
… and much more!
I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.